I just finished reading “Enterprise 2.0 – The Art of letting go”. Craig Cmehil contributed a chapter to the book and describes his work as an evangelist in the SAP Developer Network(SDN). His description of the way he works reminds me of a Scrum Master.
As a Community-Evangelist, it’s my job to drive community but not necessarily lead community
The Scrum Master is not an original leader either. He is a driver and mentor like an Evangelist. A mentor leads by advises. He shows the team the way, but they are in charge taking the road. That way the Scrum Master drives the team to a better understanding of their responsibility being self-organized. Cmehil also recommends to have fun and says:
Call and chat with them: stop by desks and say hi…talk…make them feel a valuable part…use your words and experiences. Be open and encourage by leading by example.
A Scrum Master needs the best understanding of Scrum, but also needs a good understanding of leading people by not leading them in the original way of thinking, but leading by example.